Name: Santiago Garcés
Hometown: Bogotá, Colombia
Why did you choose GMCA? I decided on Emerson´s GMCA program because I had been working in PR and communications for the past two years and knew that in order to go further in my career I needed to learn more about Marketing (I graduated as a Social Communicator back in Colombia). GMCA allowed me to deepen my knowledge in the fields I was already familiar with, but also learn more about marketing and advertising.
Career Goals? I would like to be a CMO or a Director of Communication on the client side. However I´m always open to new career opportunities on the agency side as well.
Have you ever worked in your industry? I worked with Ketchum back in Colombia for clients like Nokia, PepsiCo and Heineken. The experience was great and I learned a lot about PR and organizational communication.
What was the moment you decided on the GMCA path? I can´t remember a specific moment that made me decide the GMCA path. However, I´ve always been very interested in marketing campaigns and the way they engage consumers. Nowadays, there´s a huge challenge for us to actually get people´s attention for any specific campaign, so the GMCA was for me an opportunity to learn new ways to accomplish this connection.
If you could be any fictitious character, who and why? Batman. He has all the cool toys! Besides he has an awesome life when he´s not fighting crime.
Emerson College GMCA 